Thursday, February 23, 2012

In Praise of Coco Wheats


As a kid, my family had a Sunday morning breakfast ritual. Cinnamon rolls from the tube and hot cereal, either oatmeal or Coco Wheats. My brothers would battle for their favorite hot cereal, oatmeal vs. Coco Wheats, but I liked both, so I had no preference. And for the record, I always let one of my brothers have the crustless middle cinnamon roll. I was nice like that.

It wasn't until a few years ago that I realized that Coco Wheats are not ubiquitous. I thought everyone grew up with Coco Wheats, just like everyone watched Saved By The Bell and made up dances to NKOTB songs and wore B.U.M. Equipment t-shirts with their Girbaud jeans.  I mean, it just wasn't questioned.


But no.  My Coco Wheats-loving brother, while attending Oregon State (Go Beavers!), informed us that there are no Coco Wheats anywhere in or around Corvallis, OR.  Shocking.  My mother promptly purchased four boxes and FedExed them to her dear son, rebalancing the universe once again. Those boxes lasted him the rest of his college career, nursing him back to health after many late nights studying for physics exams partying. 


Coco Wheats look completely unappetizing and, to be honest, they are not really tasty. I don't know that I'd recommend them to anyone, as they taste terrible without any sweetener, and then are still a bit of an acquired taste after the obligatory dousing of honey or sugar.  But for me, it's pure comfort, a taste that will always remind me of pajamas and sticky cinnamon roll icing. I even find myself whipping up a bowl for little Ben on occasion. The tradition continues.  

8 comments:

  1. I pulled up your post as I stirred my own bowl of hot cereal!

    I buy the whole wheat "Cream-o-Wheat" and dump the box into a larger container. Add small amounts of toasted wheat germ and flax meal. Add lots of oat bran.

    After cooking, I add two tablespoons of unsweetened cocoa powder and sugar to taste.

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  2. yikes...the carb count on the side of the box is enough to scare me... I live in Washington and have never heard of this cereal.

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  3. Oh how I loved Coco Wheats! I used to put plenty of sugar in mine and then dip my toast in. Saturday morning heaven. Thanks for the bit of nostalgia:)

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  4. I used to make this for my daughters as children. It was my excuse to eat a bowl also...with lots of sugar that crackled on top.....I am surprised that it is not available all over....

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  5. YUM. Now I'm hungry for Coco Wheats. I like a big bowl with milk and mini marshmallows. :-)

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  6. Oh how I loved Coco wheats! I may need to grab a box just to rekindle the tastebuds :)

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  7. Your post about Coco Wheats reminded me that my mother fixed me a soft boiled egg, served in an egg cup, for breakfast for years when I was in grade school. Don't think I've had one since. I'm going to call and thank her right now!

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  8. I love reading all your comments and memories!

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