I know, I know. Baking is hard work. Bad hours, worse pay. The piano would get covered in flour and I'd move it after six months just so I wouldn't have another thing to dust. I know all this. But last weekend to satisfy my curiosity, we checked out the old George's Bakery on Main in Mandan, which shut down a few years ago when George decided to retire after running the place for 40 years. The place was best known for doughnuts, kuchen, and free cookies for kids. George just passed away this year and his shop still sits dark, looking like he just locked it up yesterday. All the pans, shelves, and equipment are still there. There is still even writing up on the menu board. It's just waiting for someone to turn on the lights, heat up the oven, and get the place rolling again (and invest buku bucks to make it OSHA compliant).
One problem: I'm not really a great baker. In fact, I'd call myself a completely average baker.
Sure, I love baking, but enthusiasm only gets you so far. I'm actually a lazy baker, rarely using a timer and often eyeballing measurements - big no-nos in baking chemistry. Last night I tried making pie crust from a recipe rather than my usual eyeball method - and ended up throwing the mess in the garbage with disgust, leaving me crabby for the rest of the evening. Not a graceful reaction, I know.
Regardless of my slovenly baking style, for the past five years I've baked with the same questions always popping up in my mind: 'Would anyone buy this? Is this marketable? How can I make it better?'
So I do stuff like this. I made these cookies, making little changes to each pan and figuring out which one I like best and why.
#1: underbaked, to my hubby's delight. I'm not a fan, plus I think they look flat and squishy.
#2: parfait, in my opinion. A little crisp layer on the outside, and then chewy inside. Thick enough to hold its shape - I just wish it was a little prettier.
#3: a little overdone. I actually kinda like it this way too - the darkness adds a little caramel flavor, but it's dry on the edges, so no-go overall.
However, I don't think bakery customers are interested in buying this. Too simple, not cutesy enough. I think people want the cookie version of the Ace of Cakes - highly stylized, decorated, fondant-and-royal-icing covered. Package it. Market it. Give an experience. Meanwhile, I'm the chick who removes most of her frosting before eating the cake.
Regardless, in the heat of the moment, I went to Hobby Lobby. Dangerous, I know. I splurged on some decorating tools and have plans to make some cut-outs in the near future, despite the fact that I'm usually too practical to really get into decorating anything, preferring to pass out my gingerbread men sans decor in years past. But gotta explore these things, right?
In the meantime, check out the choc and pb chip cookie recipe here. I followed it almost to the letter, just omitting the white sugar. I ate an embarrassingly large amount of them, but it was all in the name of research, k?
George's bakery was horrible. Only thing that kept him open was that he was local and that germans have crappy tastebuds, except for cheese buttons. And you can't buy a good cheese button in this town. Buy George's open up a homade cookie etc... store, you seem like you would be good at it and theese communities need one! Bread poets is like a & B extremely over rated because people in this town are ridiculous when it comes to food. We have two applebees for cripes sakes. Maybe throw in some dairy free gluten free stuff to boot.
ReplyDeleteThere are plenty of experts in this world who aren't successful. The successful ones are the passionate ones...the ones who love what they do. THAT is the alluring energy in your cookies. THAT my friend is your ticket to being a success. You already got it...now you just need to believe it and build your confidence around it. Sounds like that old bakery is calling your name. What a great way for Ben to grow up...spending his days in his mama's bakery.
ReplyDeleteThanks guys! Anon - ditto on the Applebee's, what's up w/ that? And Steph, as always, you radiate positivity, I bask in your aura. George's unfortunately needs A TON of work that I can't pay for, but I've got some ideas brewing - in ND you can sell at farmers markets etc out of home kitchens, so at least it would be a start. Just ideas right now, I'll keep you updated!
ReplyDeleteI'd totally buy your cookies! : ) Mmmmm... and I have to say... I'm with your hubby -- a little underdone is a-ok with me.
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